Online dating has proved to be one of the few industries which have been able to increase their customer base through the recession. The online dating industry has seen an average 5% growth through the recession.
Through the recession period, it has been observed on the online dating platform that both men and women are relaxing their standards on the potential date's job status. According to Jason Kallis who is the manager at Meet Me at Mike's speed dating, there have been overwhelming changes in the attitude of people in the online dating game for the expectations from a partner's job.
Some people like Janelle Gentle of Salt Lake City had never gone out with an unemployed guy through online dating earlier but now as the times change she has gone out with many men who are unemployed. This is a new trend being observed where generosity of one's spirit is supreme compared to the material possessions that a date offers.