Think like a user. You know how annoying it is to raise expectations when you click on a link and the page shows an error 404 or the link is broken, right?

In addition to being frustrating to the user, erroneous redirects or down pages can interrupt the consumer's buying journey.

And of course Google also penalizes your site for these errors. So invest in a UX design with highlighted and working hyperlinks.

Image Optimization In an e-commerce, the product needs to be attractive to the consumer. Therefore, images should be optimally optimized.

Always include high quality images from a variety of angles, with zoom or 360 ° viewability. Focus on showing the product details very well.

The more time a user spends on the page looking at product details, the better the performance of their web store on Google.

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