DIGITAL-SB8

The reason why ‘I’m going to be lucky’ no longer works is that Google wasted millions of dollars on advertising. In 2008 Marissa Meyer, a Google executive stated that they were not going to remove the button. Even though it made them lose money.

This button took the person to the first result according to their search term regardless of advertising. In 2017 they did not remove it but you can no longer use it to search.

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